A simple question: have you ever had to endure a conversation, presentation or speech where you could not hear or understand what the speaker was saying? Consider how this affected the impact of the message and the impression that you formulated about the speaker's credibility.

Many people do not realise that as soon as words are spoken/written, there are several factors that affect the Receiver’s ability to decode the message/es it contains to achieve shared meaning. Two of these factors are the Receiver’s selective perception and the communicator’s clarity of speech understandably, we have to consider that often a speaker is not communicating in their home language.

Research has shown that the effectiveness of your message remains not so much what you say but how you say it. How you communicate impacts on the image you create, bearing in mind that it only takes 3 seconds to create a first impression.

In business, reputation is key; time is in short supply; and there are seldom second chances for anything. Management has to have the ability to communicate effectively in order to achieve the four i’s of a leadership message: inform, involve, ignite and invite. (Baldoni, J: 2003)

We work with individuals to enhance the quality of their voice and general presentation skills in order to limit the possibility of failed communication as a result of poor delivery.

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